Advertising Essay Example | Topics and Well Written Essays - 500 words - 10

Advertising - Essay ExampleYouth are persons between the ages of 18 and 30. People falling beneath this age bracket are significantly attracted to digital medicament (Ferguson 43). Youth likes watching music, and are involved in downloading of popular tunes. Therefore, youth is the best object glass group that the advertisement will be aiming. Giving out purchase incentives in some of the Lindsay Ell music downloads is one of the best promotional strategies for Viral vinyl group Records to use in marketing its music.At Viral Vinyl Records, the marketing department has understood trends prevailing within the music market. The company has researched on the music industry history, current situation and major trends in the market. Therefore, Viral Vinyl has a clear picture on both the current and expected dynamics of music sales. The record company has done good depth psychology on the competition and also analyzed customers attitude towards genres like jazz, blues and rock music. Th is analysis has helped to identify target groups, especially when selecting on the proper strategies of reaching the selected groups. Viral Vinyl will conduct its advertisement processes through social media channels where on that point is a growing interest for Lindsay Ell music.Viral Vinyl Records target group is the music lovers, especially those who love rock, jazz and blues. The company is targeting social media followers and charge them up to date on Lindsays activities, especially by informing potential fans about the cities hosting live concerts. In order to understand what Lindsay fans expect, the company will raise interactive sessions through social media. This way, Viral Vinyl Records will have a better strategy in marketing the music and attracting more customers to bargain its tunes.The process of passing intended message to a targeted group, which in this case is the youth will be instrumental in facilitating achievement of