Essay --

The Indian Entertainment and Media Industry has performed better in the Indian economy and is considered one among fastest growing sectors of India. It is change magnitude on the base of economic growth and accelerating income levels that our country has been witnessing in the inhabit few years. This is indeed proving useful to the recreation and media labor in India as this is a rather sensitive one and it prospers faster when it is an expanding economy. An added advantage to the entertainment and media diligence in India is from the point of view of demographics where the spending of the consumer is increase as a result of increase in disposable incomes due to continue growth in income levels and reduced income tax in the last ten dollar bill years. The present size of the industry is estimated at US$ 7 cardinal in 2004 and is estimated to grow at a CAGR of 14 per cent to US$ 13bn by the year 2009. The Filmed Entertainment and Television segment rules the industry succeedi ng to Print, Radio and the Music segments.The overall Indian economy find a slack in 2012 due to both external and interior(prenominal) factors. The fiscal and monetary stimulus given by the Government of India afterward financial-crisis resulted in strong growth in consumption and demand in 2009-10 and 2010-11. However, this has led to higher inflation and a powerful monetary rejoinder that reduced consumption demand. Moreover, infrastructure and corporate investment were to a fault rallied surmount by the strict monetary policy and the policy bottlenecks. Externally, a late global economy weighed down by the incessant crisis in the Euro welkin and prevalence of uncertainty in the US fiscal policy also increased risks to development. The Central Statistical Organizations (CSOs) estimates show a... ...this increasing number is eventually resulting in the growth of internet advertising, which today is rest at about INR 1 billion.The internet is being utilized for a variety o f purposes, besides work, like as chatting, doing transactions, leisure, blogging etc. This serves as a large potential to marketers in the sale of their products. And with wireless and broadband neat popular, internet reach is expected to increase in leaps and bounds. BARRIERS TO INVESTMENTThe pursuance are certain barriers to investment in the media industryPiracy.Lack of a uniform media policy for opposed investmentLevel playing compass with incumbentsContent regulationPrice regulation in the television industryCross-media ownership rulesLack of empowered regulatorsMerging of the FII and FDI capsTax treatment of foreign broadcasting companies