Marketing plan Essay Example | Topics and Well Written Essays - 500 words

Marketing plan - Essay ExampleThey also have expectations about set of the goods or services they choose (p. 8). Products and services of Pizza restaurant can be said to hawk values to customers when the company offers set of benefits being promised to satisfy customer needs and wants by differentiating their products, positioning instigator equity, communicating value propositions and making consumers very loyal to the brand as well. These products and services bequeath be able to provide Unique Selling Proposition when they possess unique qualities that differentiate them in a way that customers purchase rather than its rivals (Hindle, 2008, p. 197). Answer to Question- 2- Current Marketing Strategy Marketing mix comprises of staple fiber marketing tools that a firm uses to pursue its marketing objectives, termed as four Ps of marketing as described by McCarthy (Kotler and Keller, 2006, p. 19). The Pizza Restaurants current marketing strategy is to expand subdivision position ing by including product, price, place and promotion elements. The unique characteristics of the products and services that it proposes to deliver will provide resolvent to customer needs (Product) for a reasonable and affordable prices (price) that they are ready to spend for the values. These products and services will be directly distributed (place) to them in the restaurant.